Story. What makes your brand, your organization, your product unique? This is the story and it should be expressed in every corner of your attraction in a way that is natural and reinforces your organization's image.

Solution. Our role is to help you define how the project fits into your media mix, furthers your company's communication goals, and define real benchmarks for the project and ensure that they are met. Every design decision should serve to support the goal.

Specific. While virtual worlds are part of a larger media mix, Involve believes that the particular challenges and opportunities in this new medium require more than carbon copying your existing branding. We look forward to helping you adapt your brand guidelines to the virtual world and help you develop standards that will serve you for the future.

Innovation. When we design a new virtual destination, we look for that one envelope-pushing "big idea" that will set your project apart from that which has come before. It can't just be new. For our projects, this big idea must create a unique and attractive experience for the guests and make something possible that was not possible before. Our approach is innovation in the service of the experience.

Involvement. One of the great uses of online virtual experiences is the ability to interact with others from around the world in a way that just isn't possible in the flat-web. We believe that any successful immersive 3D project must be participatory rather than passive. It must empower the guest to shape their experience and share their experience with others

Immersion. At Involve, we embrace the concept of "360-degree experience" to describe our destination design approach. This is the idea that when in your Involve-created virtual world experience, every detail and every nuance should reinforce the essential story you are trying to tell. Any detail that doesn't contribute to immersing the guest in the experience doesn't belong. Creating a sense of wonder and involvement in the guest is a delicate business and cannot be achieved with anything less than meticulous attention to detail and faithfulness to the vision.