Learning to Leverage Emerging Media
Leaping into a new world is exciting and imbued with a sense of discovery and, of course, risk. Virtual worlds and other forms of immersive internet experience certainly represent such a new world. But does it make sense for a business, university, hospital or non-profit to jump in with both feet and no compass? At Involve, we don’t think so.
When people try something new, they have faith that it will be a good and valuable experience, even though defining “good” is always a challenge. A philosopher once stated, “As knowledge grows, faith diminishes.” In order for your organization to understand not just what it is possible but also how virtual worlds can help accomplish fundamental enterprise goals, it is critical to gather as much knowledge as possible so that success is not a random result of faith.
It is not hard for creative individuals to intuitively grasp that adding a three dimensional, real-time, shared experience can enhance a host of activities including customer support, product sales, financial collaboration and distant learning. What is harder to understand is how to set initial goals, learn what is really possible today, create initial deployments based on that understanding and test the results to help refine goals and continuing efforts.
Virtual Worlds offer a compelling new platform for creating and maintaining high touch relationships and to produce palpable value and competitive advantage. There’s no reason that you shouldn’t hold your virtual world investment to the same standards you apply to your other critical business decision-making. We can help you do that.
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